TVS CEO Spotted Testing Norton V4 : First motorcycle after TVS acquisition

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In a surprising and exciting development for superbike fans, the TVS Motor Company’s CEO has been spotted personally testing the Norton V4 motorcycle on Indian roads — creating a strong buzz ahead of its global unveil on 4 November 2025.

This rare sighting suggests that TVS is getting serious about bringing Norton’s iconic performance machines to the Indian market, possibly sooner than we think.

A Glimpse into the Spotted Bike ( Norton V4 ) :

The bike seen during the test run appears to be none other than the Norton V4SV — Norton’s flagship superbike powered by a 1200cc V4 engine, known for its insane power output and premium build.

Key spotted elements (Norton v4):

  • Distinctive aluminum twin-tube frame
  • LED DRLs with signature Norton design
  • Underbelly exhaust and sculpted tail section
  • Aggressive riding stance and Öhlins suspension

The CEO himself riding the machine hints at internal evaluation at the highest level — a rare move in the two-wheeler industry.

Norton V4 Global Launch: 4 November 2025

According to leaked media sources and insider chatter, Norton Motorcycles will officially unveil the V4 lineup globally on 4 November 2025.

This may include:

  • V4SV – Fully faired track-focused superbike
  • V4CR – Naked café racer variant
  • Possibly limited edition models or special colorways

TVS’s ownership has brought fresh capital and technical support to Norton — and now they’re ready to roar back into the spotlight.

In India Launch Norton V4: What We Can Expect ?

While no official announcement has been made yet, this test run strongly indicates that TVS is preparing to bring Norton V4 to India, likely via the CBU (Completely Built-Up) route in limited numbers.

Expected India Timeline Norton V4:

  • Reveal: November 2025
  • Launch Window: Early to mid-2026
  • Price Estimate: ₹45–50 Lakhs+ (ex-showroom)

Norton V4 Comparison :

The Norton V4 lineup is expected to take on:

BikeEnginePowerPrice (₹ approx)
Ducati Panigale V41103cc V4215 bhp₹31-36 Lakhs
BMW M 1000 RR999cc Inline-4212 bhp₹48 Lakhs
Aprilia RSV4 Factory1099cc V4217 bhp₹40 Lakhs
Norton V4SV1200cc V4~185 bhp₹45-50 Lakhs

FAQs – TVS & Norton V4

Q1. Is Norton V4 confirmed for India?
A: Not officially, but recent testing by the CEO makes it very likely.

Q2. Who owns Norton Motorcycles now?
A: TVS Motor Company (India) owns Norton since 2020.

Q3. What is the expected price of Norton V4 in India?
A: ₹45–50 Lakhs via CBU route.

Q4. What’s special about Norton V4?
A: It’s a 1200cc V4 superbike with hand-built chassis, premium components, and exclusive design.

Q5. When is the global unveil?
A: 4 November 2025.

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